Businesses in the food and beverage industry are bombarded with promises of savings from different card processing companies, but many card processors forget to take into account the expenses of running a bar or restaurant.
Expenses can be both routine and unexpected: food costs, equipment upkeep, staffing headaches, the unexpected fire drill, etc. Owners must make sure their businesses rake in as much revenue as possible to combat these charges. The best way to start evaluating costs is by going straight to the transaction. Let's face it, most businesses are paying too much on credit card processing. With every swipe they're losing valuable customer data that could be theirs to use. They're also risking their credibility every time a customer logs into a social media site to post a review about their restaurant. A business depends on its owner's ability to stay on top of all of these aspects. Punchey helps owners use their transactions to better grow, monitor, and protect their businesses.