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Food Service & Credit Card Processing: How Punchey Can Help

Posted by Daniel Salerno

Dec 3, 2013

Businesses in the food and beverage industry are bombarded with promises of savings from different card processing companies, but many card processors forget to take into account the expenses of running a bar or restaurant.

chef_at_posExpenses can be both routine and unexpected: food costs, equipment upkeep, staffing headaches, the unexpected fire drill, etc. Owners must make sure their businesses rake in as much revenue as possible to combat these charges.  The best way to start evaluating costs is by going straight to the transaction. Let's face it, most businesses are paying too much on credit card processing. With every swipe they're losing valuable customer data that could be theirs to use. They're also risking their credibility every time a customer logs into a social media site to post a review about their restaurant. A business depends on its owner's ability to stay on top of all of these aspects. Punchey helps owners use their transactions to better grow, monitor, and protect their businesses.

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Topics: Reputation, Processing, Credit Card Fees, iPad

Best Ways to Capture Customer Email Addresses

Posted by Daniel Salerno

Nov 27, 2013

Email marketing is still the capture_email_addressesking of direct marketing. Studies have shown that email addresses are more effective than achieving Facebook likes. Though it looks good for your business to have more likes, they should be supplementary to building your customer relationships. It's no wonder so many businesses go to great lengths to capture customer emails.
Capturing customer email addresses has been traditionally and effectively done at Point of Sale (POS) but the next step is to utilize them in a targeted way. Email addresses are an especially helpful tool if many of your customers are out-of-state. You can remind them about how great your product is as well as keep the lines of communication running beyond the one stop interaction at the storefront. Some people are hesitant to ask for email addresses from customers for fear of coming across as intrusive so here we've outlined several ways that have worked and the pros and cons of each.

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Topics: Reputation, Social Media, Online Database

The Square Monthly Plan Has Been Discontinued; What Should You Do Next?

Posted by Anna Puiia

Nov 13, 2013

Square has announced that they are discontinuing their monthly flat rate plan, stating that they, "heard from [their] customers that caps and limits in the program were inhibiting growth."  While the plan was not designed for everyone, it certainly fit a niche; a niche that will have to reconsider its card processing come February 1, 2014.  According to Square's website, all merchants currently enrolled with the Square monthly plan will be switched to Square's per-transaction pricing model on that date.

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Topics: Processing, Credit Card Fees, Square Monthly Plan

Accept Payments Using Electronic Invoicing

Posted by Anna Puiia

Nov 7, 2013

ElectronicInvoicing1For many businesses, transactions are not always conducted in front of clients.  Invoicing provides a convenient way to receive payment when you are unable to do business face-to-face.  But, it can also be a source of frustration for business owners.  When you drop an invoice in the mail, you are suddenly cast into a waiting game: when will it be opened?  When will the client get around to paying it?  When will that payment reach you? 

Using Punchey’s electronic invoicing system, merchants can create new invoices with the click of a button.  The system provides a basic template that the merchant can then fill out and send to clients via email.  This is not only a time saver (no more envelope stuffing or stamp licking), and a money saver (no more envelopes, no more stamps!), but it also takes some of the guesswork out of receiving a payment.  
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Topics: Processing, Online Database, Electronic Invoicing

Credit Card Terminals are Evolving and What You Need to Know

Posted by Daniel Salerno

Nov 6, 2013

credit card terminal

I know we are all thankful that the days of credit card imprinting machines or "knuckle-busters" are long in the past. Following suit of technological advances, the days of telephone connected dial-up terminals are quickly becoming similarly obsolete as Internet and mobile payment processing options increase. The ability to process credit card transactions OTA (over the air) has helped businesses from food trucks to mobile bike repair shops to lawyers--conduct business on the go and out of the office. Plastic is now generally preferred by customers and by offering credit card processing, it can help build a competitive edge against another business that is cash only. However; there are some great providers still on the market in terms of credit card terminals for businesses that aren't mobile. Let's take a look at the history of credit card terminals and the projection for where they plan to take us.

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Topics: Processing, Mobile

How to Handle Bad Reviews: Utilize Online Reputation Management Services

Posted by Daniel Salerno

Nov 6, 2013

Your business' online reputation needs to be protected like you would guard your own personal reputation.

how to handle bad reviews

Regardless if you are frequently keeping up with your online reputation it still exists on the Internet. If someone writes a bad review about your business on Yelp and you aren't around to read it, is it still being read?

You bet. The best route you could take to control your online reputation is to learn how to handle good reviews and how to handle bad reviews.

Say someone rated your business with 5 stars and raved about their experience--Great! Now what? Say someone gave you a 2 star rating and made a detrimental comment about your business--Yikes! Now what? At Punchey, we've got your business' reputation on high alert with our online reputation management services we are prepared in both situations. Here's how to handle bad reviews and of course how to handle the good ones too:

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Topics: Reputation

Punchey App Now Optimized for iPad Credit Card Reader

Posted by David Ziemlak

Oct 22, 2013

app-store-ipadWe are excited to finally announce our new app for iPad credit card reader. Now you can take advantage of the convenience and security of Punchey Payments on your iPad without sacrificing a great user experience. While we've supported iOS and Android since launch, this version, designed specifically for the larger screen real estate available to clients using our iPad credit card reader.

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Topics: Processing, Support, Mobile, iPad

Three Important Tips for Comparing Credit Card Processing Costs

Posted by Anna Puiia

Oct 15, 2013

figuring-out-interchange-feesComparing credit card processing costs from one card processing company to another is never easy.  Choosing to accept card payments should help you increase business, and ultimately grow your revenue; however, for some businesses, card processing simply becomes an exorbitant expense and a confusing hassle.  Many processors have intentionally made their pricing models, fee schedules, and processing statements vague, deceptive, and difficult for merchants to dissect.  In fact, very few offer any sort of transparency or transaction analysis.  Here are three important things to pay attention to when assessing credit card processors, and some helpful tips for understanding exactly what you will be charged.

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Topics: Processing, Credit Card Fees, Credit Card Interchange

Six Online Resources Every Small Business Owner Should Follow

Posted by Daniel Salerno

Oct 9, 2013


Six Online Resources Every Small Business Owner Should FollowThe small business landscape is rapidly changing and that's no surprise due to the increase in technological resources, competition, and alternative options. You're not going to run your business today the same way that you did five years ago. 

That's why here at Punchey we're always looking for new online resources to maximize business strategy. It's imperative your business stays current and implements the latest and best practices available. Below we have collected a few online resources that help you do just that.

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Topics: Reputation, Social Media, Support

5 Great Tools for Running a Mobile Business

Posted by Daniel Salerno

Oct 3, 2013

Running a mobile business is becoming easier as mobile technology improves, but there are certain tools a business owner should be utilizing in order to run an effective, efficient operation.

tools for running a mobile business

Whether it is managing your employees, finances, or expenses, there are great new tools a mobile business can take advantage of. Below are some tips from Punchey, as well as some of our customer's favorite tools for running a mobile business.

1.) Web Based Accounting Software

It's important to keep track of your "books" and in real-time. Having the ability to manage your business's accounting and bookkeeping activities from any browser can give you access to invoicing, reporting, expense tracking etc. A good one to take a look at is Wave. In the event your computer breaks, your bookkeeper is away, or you're away from the store, you have immediate access to your bookkeeping information from a web browser. 

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Topics: Processing, Mobile